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1
构思。企业规划基本包括公司的产品和服务对象,通过市场分析,详细地描述公司所提供的产品和服务,并勾画公司未来3-5年的蓝图。详细的全面的企业规划才能吸引投资商。 [14]X
可靠来源
U.S. Small Business Administration
前往来源
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2
写企业简介。简要说明企业是做什么的,满足什么需要,如何满足,为什么比同类产品优秀。言简意赅,有针对性,就像“电梯演说”那样。 [15]X
可靠来源
U.S. Small Business Administration
前往来源
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3
呈现市场分析。如果你做了充分的市场调查,你应该能具体说明你的目标行业、目标客户和预估市场份额。这个部分要写得尽量详细,因为要用来说服投资商。 [16]X
可靠来源
U.S. Small Business Administration
前往来源
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4
对公司的组织和管理进行规划。就算现在公司只有你一个人,你也要描绘出你的愿景,公司归谁所有,各部门有职责,随着公司的发展你将如何规划。会有董事会吗?如何管理员工?投资商希望看到你对公司未来的构想。 [18]X
可靠来源
U.S. Small Business Administration
前往来源
{"smallUrl":"https:\/\/www.zenmeban.com\/images_en\/thumb\/5\/55\/Become-an-Entrepreneur-Step-15-Version-3.jpg\/v4-460px-Become-an-Entrepreneur-Step-15-Version-3.jpg","bigUrl":"https:\/\/www.zenmeban.com\/images\/thumb\/5\/55\/Become-an-Entrepreneur-Step-15-Version-3.jpg\/v4-728px-Become-an-Entrepreneur-Step-15-Version-3.jpg","smallWidth":460,"smallHeight":345,"bigWidth":728,"bigHeight":546,"licensing":"<div class=\"mw-parser-output\"><\/div>"}
5
说明公司提供的产品和服务。在这个部分具体描述:为客户提供什么服务?满足什么需求?与同类商品相比有何优势? [19]X
可靠来源
U.S. Small Business Administration
前往来源
{"smallUrl":"https:\/\/www.zenmeban.com\/images_en\/thumb\/7\/76\/Become-an-Entrepreneur-Step-16-Version-3.jpg\/v4-460px-Become-an-Entrepreneur-Step-16-Version-3.jpg","bigUrl":"https:\/\/www.zenmeban.com\/images\/thumb\/7\/76\/Become-an-Entrepreneur-Step-16-Version-3.jpg\/v4-728px-Become-an-Entrepreneur-Step-16-Version-3.jpg","smallWidth":460,"smallHeight":345,"bigWidth":728,"bigHeight":546,"licensing":"<div class=\"mw-parser-output\"><\/div>"}
6
描述营销策略。说明如何吸引和保留客户。你计划如何接近目标客户?用什么营销方法来发展企业?你已经拥有潜在客户,还是要从头做起? [20]X
可靠来源
U.S. Small Business Administration
前往来源
{"smallUrl":"https:\/\/www.zenmeban.com\/images_en\/thumb\/6\/68\/Become-an-Entrepreneur-Step-17-Version-3.jpg\/v4-460px-Become-an-Entrepreneur-Step-17-Version-3.jpg","bigUrl":"https:\/\/www.zenmeban.com\/images\/thumb\/6\/68\/Become-an-Entrepreneur-Step-17-Version-3.jpg\/v4-728px-Become-an-Entrepreneur-Step-17-Version-3.jpg","smallWidth":460,"smallHeight":345,"bigWidth":728,"bigHeight":546,"licensing":"<div class=\"mw-parser-output\"><\/div>"}
7
列出需要的资金。如果你在招募投资商、申请银行贷款,你要清楚地说明你需要多少资金来创业。包括你个人投入的资金,你需要投资商提供的资金,最重要的是你计划怎么使用这些资金。 [21]X
可靠来源
U.S. Small Business Administration
前往来源
{"smallUrl":"https:\/\/www.zenmeban.com\/images_en\/thumb\/b\/b3\/Become-an-Entrepreneur-Step-18-Version-3.jpg\/v4-460px-Become-an-Entrepreneur-Step-18-Version-3.jpg","bigUrl":"https:\/\/www.zenmeban.com\/images\/thumb\/b\/b3\/Become-an-Entrepreneur-Step-18-Version-3.jpg\/v4-728px-Become-an-Entrepreneur-Step-18-Version-3.jpg","smallWidth":460,"smallHeight":345,"bigWidth":728,"bigHeight":546,"licensing":"<div class=\"mw-parser-output\"><\/div>"}
8
列出财政预算。如果你刚创业,就没什么历史数据,你要列出贷款的担保物,但只写你能承受失去的东西。 [22]X
可靠来源
U.S. Small Business Administration
前往来源
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9
必要时提供附件。如果你刚开始创业,你可能想用别的文件来证明你的信誉。能证明你资质、能力和信用的参考文件可能会有用。 [23]X
可靠来源
U.S. Small Business Administration
前往来源
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10
写经营摘要。经营摘要应该放在企业规划开头,但是你得写完其他部分再概括出这一部分。经营摘要是对企业总体情况的概况:目标、产品和服务、对你和公司的介绍。作为一个新创业者,你应该用你的产品和服务来为你的背景经历增色。长度不超过一页。 [24]X
可靠来源
U.S. Small Business Administration
前往来源
部分 4
部分 4 的 5:
准备好演说
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1
电梯演说。之所以叫作电梯演说,是因为它要言简意赅,在搭电梯的短暂时间内说明你是谁、你的公司做什么、有什么值得关注的地方。 [25]X
可靠来源
U.S. Small Business Administration
前往来源